Website design & Development
Creating a vibrant optimised website that builds trust and showcase their expertise.
The challenge
Well2Perform, a personal psychology, wellbeing, and business performance consulting business based on the Sunshine Coast, came to us with a clear goal: to create a modern, vibrant, user-friendly, and mobile-responsive website that reflects their brand identity and effectively communicates their services to a predominantly professional audience seeking ways to increase their business performance, whilst achieving a balance between work and home life. They needed the website to be not only visually appealing but also optimised for SEO to attract organic traffic. Additionally, Well2Perform wanted to establish a strong online presence in local searches and improve their visibility through Google My Business and local listings.
our strategy
At Moonstruck Digital, we developed a tailored strategy to meet Well2Perform's objectives:
Website Development and SEO Optimisation
We started by designing a website that resonates with Well2Perform's brand ethos—modern, clean, and welcoming. The design focused on creating a calming and professional environment, utilising vibrant but professional colour palettes and intuitive navigation to appeal to their target audience. The website was built to be fully responsive, ensuring an optimal experience on all devices. We also integrated a content management system (CMS) that allows the Well2Perform team to easily update content as their business grows.
Analytics and Reporting
To track the website's performance and refine our strategy, we implemented Google Analytics and Google Search Console. These tools provide valuable insights into user behaviour, allowing us to make data-driven decisions and continuously improve the website’s performance.
Building Local Presence
Understanding the importance of local visibility for Well2Perform, we set up and optimised their Google My Business profile, ensuring that they appear prominently in local search results. We also registered the business on key local listing sites relevant to the health and wellness industry, further boosting their local presence.
SEO Optimisation
To enhance visibility and attract organic traffic, we conducted thorough keyword research tailored to Well2Perform’s services and target audience. We optimised the website's on-page elements, including meta tags, headings, and keyword-rich content, to improve search engine rankings. Additionally, we implemented technical SEO practices to ensure fast loading times, secure browsing, and mobile optimisation.
The Result
Our collaboration with Well2Perform has delivered outstanding results:
Website Launch: We successfully launched a visually appealing, user-friendly, and mobile-responsive website that truly reflects Well2Perform's brand and appeals to their target audience.
SEO Success: The website is now optimised for relevant keywords, leading to improved search engine rankings and an increase in organic traffic.
Local Visibility: Well2Perform’s local presence has been significantly enhanced through an optimised Google My Business profile and relevant local listings, making it easier for potential clients to find them.
Ongoing Performance Monitoring: With robust analytics in place, Well2Perform can now track the website's performance and make informed decisions to further enhance their online presence.
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