How we achieved a 10x return on ad spend (ROAS) for Nude Skin Clinic

Nude Skin Clinic marketing case study image

The Challange

Nude Skin Clinic, a new laser tattoo removal clinic based in Noosa on the Sunshine Coast, came to us with a clear objective: grow their brand awareness, increase website traffic, rank on the first page of Google for their primary keyword, and achieve a ROAS of 4:1 from paid media. They needed a comprehensive digital marketing and paid media strategy to position them as the go-to experts in laser tattoo removal.

Our Strategy

At Moonstruck Digital, we love a good challenge. Here’s how we tackled it:

Website Content and SEO Optimisation

We started by transforming their website copy to make it informative, engaging, and SEO-friendly. Our team created targeted, keyword-specific blogs designed to drive organic traffic and showcase Nude Skin Clinic’s expertise.

Building Local Presence

We knew that local visibility was crucial. So, we set up and optimised their Google My Business profile and registered them on local listing sites. We also created high-quality content for backlinks to boost their SEO performance.

Nude Skin Clinic mobile mockups

Analytics and Reporting

To keep a close eye on progress, we implemented robust tracking and reporting through Google Analytics and Google Search Console. This allowed us to make data-driven decisions and continuously refine our approach.

Engaging Social Media Campaigns

Social media is a powerful tool for brand engagement. We launched organic campaigns on Facebook, Instagram, and TikTok, designed to increase engagement and build a loyal community around the Nude Skin Clinic brand.

Paid Media Campaigns

Our paid media strategy was multi-pronged:

  • We set up Google Ads targeting the most relevant keywords to drive traffic.

  • Launched a Google responsive search ads campaign with precise conversion tracking.

  • Created and optimised a high-converting sales landing page to ensure a seamless user experience from ad click to conversion.

Email Marketing Automation

To nurture leads and keep the conversation going, we set up email marketing automation for new sign-ups. This included creating a customer journey through their website to continually engage and convert leads.

10x

ROAS

Ranks 1st on

Google SERP

3000

New Users

The result

In just three months, the results have surpassed their expectations and positioned Nude Skin Clinic as a leading Laser Tattoo Removal clinic on the Sunshine Coast.

ROAS: We smashed the target with a 10:1 ROAS (1000% ROI) from Google responsive search ads.

Google Search Ranking: Nude Skin Clinic is now proudly sitting at the number 1 position on Google for their primary keyword.

Website Engagement: We’ve driven over 3000 new engagements through their website, significantly boosting their online presence.

Optimised Conversions: Our optimised sales landing page has increased conversion rates, resulting in higher customer acquisition.

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