Digital strategy That grows Your business
Unlock your business's potential with tailored digital strategies that captivate your audience and drive measurable growth. Let us turn your vision into a reality with expert solutions that propel your success.
REFUSE TO BLEND IN
REFUSE TO BLEND IN
Digital Marketing Strategy HELPING Sunshine Coast Brands
At Moonstruck Digital, we empower Sunshine Coast businesses by uncovering and leveraging new digital marketing opportunities. We do this by first deeply understanding your brand, audience, and goals to craft a tailored digital strategy that aligns with your needs. Then, we execute this strategy through a combination of technology and creative content that not only raises your brand but also drives measurable growth. As a trusted digital marketing agency on the Sunshine Coast, we offer a full range of services designed to propel your business forward and maximise your return on investment. Let us partner with you to push boundaries and achieve lasting growth.
Why a Digital Marketing Strategy is Essential
At the core of any digital marketing activity is a strategy. Without a clear strategy, how can you plan your approach to marketing and measure its success effectively? Your overall business objectives should be clearly reflected in your digital strategy, and it should help turn those goals into single-channel KPIs. Our tailored digital strategy services help you get the most out of your marketing efforts by focusing on data-driven insights and measurable outcomes.
Our Approach to Digital Strategy
Our approach to digital marketing strategy is based on rich data and insight – and all the recommendations we make are measurable, with a clearly defined testing methodology. We work with you to ensure that all your channels work as one, creating a path to your desired business outcomes.
Objective setting
We begin with a discovery phase to truly understand your business, what it is you are trying to achieve, and the challenges you face. From here, we use our experience and specialist knowledge to determine an objective framework that aligns with your business objectives and will ultimately drive the desired results.
Insights
Using a mixture of third-party and first-party data sources, we build a rich picture of your market conditions, competitor landscape, and target audience behaviours. This enables us to formulate data-led recommendations, all tied to the objective framework.
Strategic Recommendations
These recommendations are framed into measurable actions and built out into a detailed media plan, with each channel working towards KPIs that contribute to your overall business objectives. Setting the strategic direction of your online activity forms the core of our digital marketing strategy services.
Execution
Our strategic approach doesn’t end there – as future plans are built from the learnings of past activity, we know it’s essential to be involved at each step of the journey. Following the creation of the finalised media plans and forecasts, our team will ensure your strategy is effectively deployed across each channel and is successfully delivering on all KPIs.
Evaluation
With all of our digital marketing strategy services, we provide bespoke measurement and business intelligence reporting services, meaning all investments can be tracked and reported on in real-time. This is the core of the collaborative evaluation period we undertake with each of your channel teams, which positions us perfectly to utilise every learning in the next cycle of planning, evolving our insight-led approach.
Digital Marketing Strategies vs Tactics: What’s the difference
The difference between digital strategies and digital tactics is an important distinction in our work. The best digital marketing strategies take into account both external and internal factors likely to affect a website’s ability to meet its business goals and dictate the most appropriate tactics to make those goals a reality. Creating an effective digital marketing strategy requires thoughtful consideration of how multiple marketing channels can be integrated to support overall progress towards shared business goals.
Developing Your Market-Crushing Digital Strategy
Developing a strategy with a multi-platform approach sets the tone for campaign success. At Moonstruck Digital we merge insight-driven analysis with close collaboration to build and execute the best digital marketing strategies for business growth.
With attention spans at an all-time low, constant scrolling and information overload at a high, your brand needs a strategy to stand out from the crowd. Our successful digital strategy focuses on online content and platforms to improve business performance, answering all of the who, what, when, where, why, and how questions so that everyone works toward the same goals - converting more business for you!
Why partner with us?
The digital world is always evolving, and with that comes shifting user expectations. At Moonstruck Digital, we build your digital strategy with flexibility in mind while drawing on data that informs actionable insights and confident decisions. As a full-stack digital agency based on the Sunshine Coast, we can create an end-to-end marketing strategy specific to your business. Whether you need help with web design, SEO, paid media, content marketing, or any other digital marketing service, we're here to help you achieve your dream outcome.
Digital Marketing Strategy packages
Growing brands and businesses with strategy, performance & creativity. Moonstruck is an agency dedicated to elevating your impact.
-
Digital Marketing Strategy Package / Once-off
One-on-one discovery meeting where we'll dive deep into your business why, values, goals, audience, offerings and direction, so we can create a comprehensive strategy for your digital marketing.Debrief notes: 3-5 brief document
Full-funnel marketing 12 month strategy done-for-you that you can rely on to build brand awareness and visibility online, attract those dream clients, and make conscious and strategic marketing decisions.
Bespoke and comprehensive guide detailing your strategy with action points for you to implement moving forward.
A content calendar
A high-converting lead magnet to increase leads via signups or promotions
A website and SEO audit with immediate actions points
This will give you a clear roadmap to confidently market via multiple different avenues such as; social media marketing, email marketing, website optimisation, paid & organic marketing.
-
Digital Marketing Take-Over Package / Monthly
Monthly check-in session
Quarterly game plan insights, review and adjustments
Ongoing competitor analysis and market research
Website optimisation:
Contact form integration
Email marketing integration
Google Analytics setup
Google Search Console setup
Google My Business profile set-up
New page designs and development as needed
1 email marketing campaign per a month
SEO Optimisation
Monthly SEO performance tracking & reporting
Comprehensive SEO audit
Keyword research and competitor analysis
Ongoing on-page & off-page optimisation
Ongoing local listings & link building
1 Blog per month targeting specific keywords to improve ranking
Social Media:
Monthly content calendar
Creation and scheduling of social media posts (up to 3-4 posts per a week) on three social channels ex Pinterest
Paid media Channel:
Management of Google Ads and Meta Ads
Performance tracking, analytics and reporting
*Excludes any ad spend determined by you
Creatively led.
Results driven.
Your PARTNER in digital success.
Schedule a free strategy call to get insights on how we can amplify your business together.