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Aerial of a new coastal subdivision at dusk: curving streets, two cul-de-sacs, pegged lots, the first homes and bushland running down to the surf.

Property development / Real estate

Build the vision.Sell the future.

Websites, campaigns and digital systems that turn masterplans into demand.

Discuss a projectExplore our capabilities

02From plan to presentation

From land
to landmark.

We turn development opportunities into compelling digital experiences that attract buyers, generate enquiries and connect marketing with sales.

  1. 01
    The plan

    Your subdivision drawings become clean, accurate geometry.

  2. 02
    The layers

    Contours, roads and lots separate so each can be styled and animated.

  3. 03
    The land

    Aerial imagery sits under the plan, aligned to every road and boundary.

  4. 04
    The sales experience

    A website buyers can explore, with live availability on every lot.

tidewater-concept.com.au
TidewaterLotsLivingLocationRegister

Stage 2 now selling

Coastal living,
one street from the sand.

32 lots available505 to 869 m²
Find your lot

Concept estate · Illustrative geometry

03Capabilities

Everything connected.
Nothing left to chance.

One studio builds the website, the lot map, the CRM connection and the campaigns. Each part passes data to the next, so no enquiry falls between systems.

Premium digital destinations designed to communicate a project’s identity, build buyer confidence and convert interest into enquiries.

  • Project sites and stage microsites
  • Register-interest and launch pages
  • Built in Webflow, fast on mobile
Website design at Moonstruck

Live lot maps, property availability, interactive floorplans and sales experiences buyers can explore on their own time.

  • Clickable lots with live status
  • Filters by size, price band or stage
  • Updated by your sales team, not a developer
Try the masterplan demo

Connected enquiry capture, lead routing, automated follow-up, sales workflows and reporting.

  • Every enquiry tagged with lot and source
  • Routing to the right agent in seconds
  • Follow-up that runs while you sleep
Automation at Moonstruck

SEO and AEO, targeted campaigns, digital advertising, landing pages and conversion optimisation.

  • Search pages for every suburb and product
  • Meta and Google campaigns per release
  • Reporting by channel, down to the lot
SEO and AEO at Moonstruck
01 · WebsiteLive
Tidewater · Stage 2Coastal living, one street from the sand.Find your lotRegister
02 · Lot map32 available
03 · CRM pipelineSynced
NewEBLot 24 · WebJTLot 31 · Meta
ContactedMKLot 12 · Portal
InspectionRLLot 40 · Search
ContractASLot 7 · Web
04 · Campaign analyticsIllustrative
  • Search
  • Social
  • Portals
  • Direct

04Interactive masterplan demo

Explore the possibility.

Turn complex project information into intuitive, interactive buyer experiences. Select a lot, filter by status, and zoom in. This is the kind of map we build for your release.

Demonstration data · Not a real estate
123456789101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263
Browse lots as a list63 lots

    Let’s talk about your development

    Demo · What happens next

    Enquiry for Lot 24

    In a live build, this button opens a short buyer form. The enquiry lands in your CRM tagged with the lot, its status and the campaign that brought the buyer in. Your sales team gets an alert and the buyer gets the lot pack straight away.

    1. Buyer selects Lot 24
    2. CRM record created with lot and source
    3. Agent alerted, lot pack sent to buyer
    See the sales system

    05Connected sales system

    From first click
    to final sale.

    A buyer sees an ad, explores the site, picks a lot and enquires. From there the CRM and automations keep the lead moving until contract. Step through each stage below.

    Discover. A targeted campaign puts the release in front of buyers searching for coastal land.

    Digital campaignDiscover

    Tidewater · Sponsored

    Stage 2 now selling. Coastal lots from 505 m².

    Explore lots
    Property websiteExplore
    Find your lot
    Interactive masterplanExplore
    CRM enquiryEnquire
    Contact
    Example buyer
    Lot
    Lot 24 · 539 m²
    Source
    Meta campaign
    Owner
    Sales team
    Automated follow-upNurture
    1. Day 0Lot 24 pack emailed
    2. Day 2Inspection invite by SMS
    3. Day 5Call task for agent
    Sales dashboardConvert
    Enquiries128
    Inspections41
    Contracts12

    Lot 24 · contract issued

    All names and figures are illustrative.

    06Concept work

    Built to stand out.

    Three concepts showing what we design for a release. These are studio concepts built on a fictional estate, not client projects.

    Contemporary coastal homes in stone and timber at sunset, native planting in the foreground and a headland and beach beyond.

    01Development website Concept

    Tidewater coastal microsite

    A project site that sells the location first: the walk to the sand, the light, the street trees. Lot availability sits one tap from every page.

    • Webflow microsite
    • Register-interest flow
    • Live availability
    Golden-hour aerial of a release stage: pegged lots along a curving street, the first homes and the coast beyond.

    02Interactive sales experience Concept

    Stage 2 release experience

    A release page built around the lot map. Buyers filter by status and size, compare two lots side by side, then enquire on the one they want.

    • Interactive masterplan
    • CRM integration
    • Lot enquiry forms
    Sunset aerial of new streets cut through coastal bushland, with surf and headlands on the horizon.

    03Launch campaign Concept

    First release launch campaign

    A launch for the first release, before a single home is built. Campaign landing pages, paid social and search, with every enquiry reported back to the lot it came from.

    • Launch campaign
    • Landing pages
    • SEO and AEO

    07Why Moonstruck

    More than a website.

    One creative and technical partner for your website, marketing and connected sales systems.

    Most developments run four suppliers: a designer, a developer, an ad agency and a CRM consultant. Each hands over to the next and something is lost every time. We do all four from a studio in Noosa, so the buyer who clicks your ad is the same record your agent calls on Thursday.

    Moonlit coastal home at night: a lit stone and timber house, native gardens along a curving street and the moon over the ocean.
    Concept imagery · Moonrise over the estate
    1. 01

      Strategy

      We start from your release plan, buyer profile and sales targets, then design every page around them.

    2. 02

      Design and development

      Sites built in Webflow or a custom stack. Quick to load on a phone and easy for your team to update.

    3. 03

      Property marketing

      Launch campaigns, landing pages and creative made for each stage, not recycled from the last one.

    4. 04

      SEO and AEO

      Pages structured to rank in Google and to be cited when buyers ask AI tools about your suburb.

    5. 05

      CRM and automation

      Enquiries arrive in your CRM with the lot, the source and the next step already attached.

    6. 06

      Performance optimisation

      We track enquiries by channel and adjust spend and pages while the stage is still selling.

    08Start a conversation

    Your next development
    deserves more.

    Let’s create a digital experience that gives your next project the attention it deserves.

    Discuss your project

    Prototype form

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    Let's make your
    next move matter.
    +61 431 425337
    [ No small thinking ]

    Tell us where you are, where you want to go, and what’s standing in the way. We’ll shape the strategy, website and systems to move you forward.

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    Noosa · Sunshine Coast

    Noosa · AU

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